Magners or Bulmers?

Took this piccy while in Tesco's. Interesting to see that U.K. branded Magners has found it's way to Ireland. Either we Irish can't get enough of the stuff, or the Brits aren't swallowing the multi-million Euro advertising campaign that has been unleashed accross the water.

Interesting to note what C&C would make of Tesco damaging the brand awareness of Bulmers cider by introducing a copy. Perhaps they couldn't give a toss as they hope to flog the company anyway.